Based on the theory of Victor Turner, a liminal phase describes the threshold state between a previous phase and a phase after it - and thus the state of »in between«. The opening field between »no longer« and »not yet« can be seen as the starting point for the interdisciplinary collective »Liminal«, that was founded in Frankfurt / Main in 2020 during the COVID pandemic. The main interest of the thirteen artists, architects and social scientists is to percept the processes of change within our society, viewing our society as a network of different actors that is reconnecting constantly.
With the project »new measures«, the collective is investigating the changes in society caused by COVID-19 using the example of the microcosm »Frankfurter Bahnhofsviertel«. At the same time, it is also an attempt to explore new ways of making exhibitions in times of crisis. Three-dimensional objects, video and sound installations will be exhibited in various supermarkets and shops throughout the Bahnhofsviertel, intended to confront customers and visitors with the effects of the pandemic on their district and to encourage an exchange about it.
The visual identity we developed for the collective is based on the idea of movement and constant change. The lettering (liminal) is framed by the static l-minuscules at the beginning and the end. Depending on the given format, the other letters can be placed on the x-axis. In the digital version of the animated word mark, these letters are randomly placed along the available space. The clear typography is complemented with a format-filling abstraction of the uppercase L, which, based on the respective medium, stretches over the background as a key visual. The two elements form the basic elements for every further medium. For the exhibition »New Measures«, we created an extended canon of colors and shapes which refer to the unusual and spatially limited exhibition locations.
Identity, Logo, Flyer, Poster, Exhibition
Art Direction, Graphic Design, Editorial Design