IMPULSE — Das Magazin der VolkswagenStiftung

Since 2020

• About

Since 2020, we are supporting the Volkswagen Foundation with its annual print publication IMPULSE. The monothematic magazine is aimed at the scientific community as well as a broader audience. The titles of 2021 (»Just don't let it stop you!«) and 2022 (»What should I do? What am I allowed to do?«), are dedicated to the topics »Corona« and »Responsibility and ethos in science«.

The challenge of the project is to design science communication in such a way that it connects and appeals to both the scientific community and a broader target audience. The special task here is an illustration of scientific topics that is not repetitive and reflects the quality demands of the scientific world in terms of aesthetics and style. Science often takes place at desks and laboratories — in order to visualize the topics, visual concepts and narratives that go beyond this are needed.

• Client

VolkswagenStiftung

• Categories

Magazine, Editorial, Annual Report

• Services

Art Direction, Art Buying, Concept, Editing, Illustration, Photography, Publishing, Graphic Design, Editorial Design

• Credits

Concept and Editing:

Beate Reinhold, Jens Rehländer, Julia Fischer

Art direction and Design:

Bureau Bordeaux

Image Content:
Philip Bartz, Benjamin Behrendt, Borja Bonaque, Lukas Ellerbrock, Jörg Gläschen, Rafael Heygster, Patricia Kühfuss, Helena Manhartsberger, Axel Pfänder, Julia Praschma, Christine Rösch, Anne Schönharting, Ludwig Schöpfer, Felix Schöppner, Louise Silvfersparre, Anja Stiehler, Janek Stroisch, Nikita Teriyoshin, Malte Uchtmann, Ricardo Wiesinger, Marcel Wogram, Gordon Wolters, Andrea Wong